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Paul Mitchell Targets Blondes

New technology for lighter locks.

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By: TOM BRANNA

Editor

As the sun starts to shine brighter, clients tend to go lighter. As a result, Paul Mitchell makes the road to instant glamour just a little bit quicker with the introduction of SynchroLift Ultra-Quick Powder Lightener from Paul Mitchell Professional Hair Color and the Paul Mitchell Blonde category for clients’ at-home care. Also, the new Forever Blonde System featuring KerActive is specially designed to care for all blondes, from subtly highlighted looks to the most bleach-addicted guest...

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